Veronica
Schade

Marketing / Design

About

Hi there! My name’s Veronica. I’m an Advocacy Coordinator, Marketing Specialist, Designer, and Photographer based in the greater Philadelphia area. I currently live in Newtown Square, PA with my husband and our adopted pup, Benjamin.

In my free time I love to cook and eat vegan food, advocate for animals, drink too much decaf espresso, exercise, listen to music, and snap photos.

I also love to learn. I majored in Web Development at Delaware County Community College and graduated in 2012 with an Associate in Applied Science. I’ve continued my education by freelancing, volunteering, taking online classes, and interning.

Early in 2016 I began volunteering with the Humane League of Philadelphia, a farm animal protection organization. I’ve leafletted at universities, worked the table at events, and photographed the first annual Philly SEED Fest.

In October 2016 I accepted a three-month Media Assistant internship with Mercy For Animals. During my internship I scripted and curated content for ten videos, developed subtitle files for 40 videos, assisted with MFA’s volunteer writers group, oINK, and wrote three letters to the editors of various newspapers. I found this internship to be a very rewarding endeavor—knowing that videos I helped to create will have a lasting impact on thousands of people—and an incredible learning experience about writing and video pre-production.

I now focus most of my time on my full-time job. Not many people can say that they absolutely love their job, but I definitely can! I’m an Advocacy Coordinator for PETA. I develop marketing emails and web pages that focus on animal rights and vegan food—my two biggest passions! I love that I get to utilize my experience to help create positive change for animals, educate people on animal rights issues, and promote a vegan lifestyle while increasing the success of a truly amazing non-profit organization.

Portfolio

 HOW TO EAT VEGAN AT WAWA

Blog Copywriting

Journalism / Content development / Photography / WordPress CMS / HTML5

 COWS SLAUGHTERED BY BEING BASHED IN THE HEAD WITH SLEDGEHAMMERS

Web design and development

WordPress CMS / Content development / HTML5

 ANIMALS ARE BEATEN, CHAINED, AND TORMENTED IN CIRCUSES

Web design and development

WordPress CMS / Content development / HTML5

 GIVE ANIMALS THE GIFT OF COMPASSION

Web design and development

WordPress CMS / Content development / HTML5

 IMAGINE LIFE

Video pre-production

Content development / Video script copywriting

 7 EASY BREAKFAST IDEAS

 7 PLANT-BASED LUNCHES

 7 VEGAN DINNERS

Video pre-production

Content development / Video script copywriting

 HOLIDAY HAM

Video pre-production

Content development / Video script copywriting

 A KINDER WORLD FOR TURKEYS

 TURKEY MOTHERS

 A BETTER WORLD FOR TURKEYS

Video pre-production

Content development / Video script copywriting

 8 TURKEY-FREE ENTREES FOR THANKSGIVING

Video pre-production

Content development / Video script copywriting

 JIMMYDELAURENTIS.COM MOCK-UP

Web design and development

HTML5 / CSS / Bootstrap / jQuery / Copywriting / Canon 60D / Adobe Lightroom

 TINYBUNNY.CO

Web design and development

HTML5 / CSS / Bootstrap / jQuery / WordPress CMS / Content development / Copywriting / Canon 60D

 LOVEPLUSLIGHT.COM

Web design and development

HTML5 / CSS / Tumblr API / Copywriting / Canon 60D / Adobe Lightroom / Adobe Photoshop

 VEGANBUNNY.COM

Academic project with web design and development

XHTML / CSS / jQuery / PHP / MySQL / Content development / Copywriting / Canon 60D

 IAMX.EU MOCK-UP

Academic project with web design and development

Adobe Flash / Content development

 DANYO PLASTIC SURGERY’S BLOG

Website and blog management

HTML5 / WordPress CMS / Content development / Copywriting / Canon 60D / Adobe Lightroom / Adobe Photoshop

 DANYO’S EMAIL NEWSLETTER

Email marketing

MailChimp EMS / HTML5 / CSS / Content development / Copywriting

 DANYO’S FACEBOOK PAGE

Social media marketing

Content development / Copywriting / Canon 60D / Adobe Lightroom / Adobe Photoshop

 TOP DOCTOR

Graphic design for an ad in Inside Greenville magazine, April ’17

Content development / Copywriting / Adobe Photoshop

 PRP HAIR RESTORATION

Graphic design for an ad in Inside Greenville magazine, February and March ’17

Content development / Copywriting / Adobe Photoshop

 LOVE YOURSELF AGAIN

Graphic design for an ad in Inside Greenville magazine, January ’17

Content development / Copywriting / Adobe Photoshop

 WE MAKE WISHES COME TRUE

Graphic design for an ad in Inside Greenville magazine, December ’16

Content development / Copywriting / Canon 60D / Adobe Lightroom / Adobe Photoshop

 YOU HAVE SO MANY TO DO’S

Graphic design for an ad in Inside Greenville magazine, November ’16

Content development / Copywriting / Canon 60D / Adobe Lightroom / Adobe Photoshop

 THE NEW FACE OF PLASTIC SURGERY

Graphic design for an ad in Inside Greenville magazine, October ’16

Content development / Journalism / Copywriting / Adobe Photoshop

 BACK TO SCHOOL

Social media graphic

Content development / Copywriting / Adobe Photoshop

 MEET & MINGLE

Postcard

Content development / Copywriting / Canon 60D / Adobe Photoshop

 JIMMY DELAURENTIS

Business card

Copywriting / Adobe Photoshop

 OXYGENEO GIFT CERTIFICATE

Marketing material

Content development / Copywriting / Adobe Photoshop

 OXYGENEO FREQUENT FACIAL CARD

Marketing material

Content development / Copywriting / Adobe Photoshop

 DR. DANYO’S IN-OFFICE FACELIFT

Videography

Canon 60D / iMovie / YouTube

 PHILLY S.E.E.D. FEST

Event photography

Canon 60D / Adobe Lightroom / Adobe Photoshop

 IN THE GARDENS

Portrait photography

Canon 60D / Adobe Lightroom / Adobe Photoshop

 DENISE + MIKE

Wedding photography

Canon 60D / Adobe Lightroom / Adobe Photoshop

Résumé

EXPERIENCE

peta2 / PETA
Engagement Assistant: April 2017 – April 2018
Advocacy Coordinator: April 2018 – Present

– Email marketing with the Engaging Networks platform, HTML5, and content development.
– Webpage development with WordPress’ CMS, HTML5, and content development.
– Strategic testing of emails and web pages with improvements implemented based on results.
– Analysis of emails and advocacy web pages to ensure maximum engagement rates.
– Copywriting assistance.

FREELANCE
Marketing Specialist, Content Developer, Copywriter, Designer, Web Developer, Videographer, and Photographer: April 2014 – Present

– Website and blog management with HTML5, WordPress’ CMS, content development, copywriting, journalism, and photography.
– Email marketing with the MailChimp EMS, HTML5, CSS, content development, and copywriting.
– Social media marketing with content development and copywriting.
– Graphic design for digital and printed materials – inbound and outbound – with content development, copywriting, photography, and Adobe Photoshop.
– Web design and development with HTML5, CSS, Bootstrap, and jQuery.
– Videography with Canon EOS 60D, iMovie, and YouTube.
– Photography with Canon EOS 60D, Adobe Lightroom, and Adobe Photoshop.

MERCY FOR ANIMALS
Media Assistant Intern: October 2016 – January 2017

– Video pre-production for ten videos, nine of which have been posted to social media channels. One video in particular, “Imagine Life”, has garnered more than 2.3 million views, 17,000 reactions, 30,000 shares, and 1,300 comments.
– Developed subtitle files for 40 videos in order to improve accessibility, multilingual understanding, and increase views on social media channels.
– Assisted with MFA’s volunteer writers group, oINK, by writing the copy for an email to Massachusetts-based oINK members. This email requested oINK members to write a letter to the editor of the Boston Herald in response to the article, “Editorial: No on Question 3”.
– Wrote three letters to editors of various newspapers to educate readers on animal welfare and plant-based eating.

DERMAMED SOLUTIONS, LLC
Social Media & Marketing Intern: March 2012 – October 2012
Social Media & Marketing Specialist: October 2012 – October 2015

– Website and blog management with the HTML5, WordPress’ CMS, content development, copywriting, journalism, and Adobe Photoshop.
– Email marketing with Constant Contact, HTML5, CSS, content development, and copywriting.
– Social media marketing with content development, copywriting, photography, and Adobe Photoshop.
– Graphic design for digital and printed materials – inbound and outbound – with content development, copywriting, photography, Adobe Photoshop, and Adobe InDesign.
– Web design and development with HTML5, CSS, Bootstrap, PHP, WordPress’ CMS, Shopify’s API, and Cart 32’s API.
– Implemented SEO, utilized Google Webmaster Tools and Rich Snippets on web pages.
– Analyzed website statistics through Google Analytics, developed custom reports with organized Excel spreadsheets, and shared reports with management.
– Utilized Google AdWords to create and maintain ad campaigns.
– Video production with iMovie and YouTube.
– Expanded the dmSkincare retail brand onto Amazon.com, Google Shopping, web, and social media channels.
– Utilized Microsoft Office to create Excel spreadsheets, Word documents, and PowerPoint presentations.
– Maintained the customer database and record-keeping with Act! CRM software and Sage 100 ERP accounting software.
– Performed customer service and sales support over the phone, through email, and online chat. Assisted customers through education, interpersonal communication, and calmly resolved any concerns.

HOT TOPIC, INC
Sales Associate: October 2002 – 2003
Keyholder: 2003 – 2004
Assistant Manager: 2004 – 2006
Store Manager: 2006 – May 2011

– Strong team leadership skills focused on coaching my team daily, arranging meetings, interviewing, hiring, training new employees, and training team members throughout the district.
– Analyzed sales reports, developed custom reports with organized Excel spreadsheets, shared reports with management, and provided improved methods of reporting sales information within the district.
– Increased sales and conversions consistently through product acquisition, re-merchandising, and customer service.
– Outstanding merchandising skills designed to maximize sales, utilizing seasonal plan-o-grams and weekly visual updates.
– Managed special in-store events such as acoustic concerts, CD listening parties, and midnight DVD release parties.
– Social media marketing with content development, copywriting, and photography.
– High customer service standards including daily positive interaction with every customer. Assisted customers through education, interpersonal communication, and calmly resolved any concerns.

ADDITIONAL EXPERIENCE

– Web design and development with HTML5, CSS, Bootstrap, jQuery, PHP, MySQL, Adobe Flash, WordPress’ CMS, and the Tumblr API.
– Server management utilizing LAMP and LEMP.
– iOS application development using the Cocoa Touch framework, xCode IDE, and Objective-C programming language.
– Android application development using the Android SDK, Eclipse IDE, and Java programming language.
– Interface design using Adobe Fireworks.
– Experience with C++, Perl, and CGI.

EDUCATION

DELAWARE COUNTY COMMUNITY COLLEGE
Associate in Applied Science, Web Development: August 2012

– GPA of 3.66
– High Honors

Contact

Get in touch with me. I look forward to hearing from you!